LIKE MINDED MARKETING WINS
It is so important to work with like minded individuals when attempting grow an online fan base. When it comes to online business EXPOSURE trumps TALENT! If people do not know you exist they will never hear your music, see your work or purchase your product.
One easy way to gain exposure is to work with like minded individuals who are using similar marketing tools as you. If you are attempting to grow a large twitter fan base to promote your product you should search for designers who are also growing a twitter following that you may gain exposure to more consumers.